O’Neill: Not Just for Surfing

O'Neill 2011 CollectionO'Neill 2011 CollectionO'Neill 2011 Collection

source: http://www.oneill.com/

I was lucky enough to be one of 12 finalists in O’Neill’s One Way Runway event this summer, where 12 girls from around the world competed in a bikini catwalk show in Ibiza that ended in a 4m jump into the sea! Check out a video of it here – I’m the girl that does the cheeky sailor wink/salue thing.

Anyway, not only was it great fun but it was an awesome insight into the O’Neill team as well. As a brand, I typically associate them with surfing or snow sports, but having spent a few days kitted out in their gear I realised that they’re a pretty cool everyday clothing brand too.

With Elyse Taylor (aka. gorgeous Australian Victoria’s Secret model whom we got to meet and walk the runway with!) as the face of the brand during the 2011 seasons, O’Neill are really positioning themselves as a fashion brand, not just a sportswear brand. Here I’ve picked out some of my favourite looks from them. Check out the video below for a dreamy showcasing of their Fall 2011 collection – it’s sort of native American meets vintage, and every single outfit looks effortless and wearable.

[youtube http://www.youtube.com/watch?v=DLPVl2pV-ZY]

9 Comments

  1. laru
    September 17, 2011 / 7:02 pm

    I came by your comment on ilovefahion (precisely the link to your blog) and from curiousity checked it out. And I think you’ve just gotten yet another follower P:

    Cheers, Klara

    • September 17, 2011 / 7:04 pm

      Hi Klara,

      That’s great you like the blog 🙂 it’s just a baby so I’m learning, do let me know what you’d like to see more/less of.
      x

      • laru
        September 17, 2011 / 7:25 pm

        Oh, lucky me, I’ll be able to read it contents from the (almost) very start 😀
        I guess sharing with things you like most is the best option, that way you won’t get tired of it quickly. And I’m probably not the best adviser, cause I’m still postponing making my own blog haha

  2. September 17, 2011 / 8:31 pm

    How did you subscribe? It’s only come up as a comments subscription.

    I love that blogs are a place for people to share their style inspiration with others 🙂 you should definitely start one, it’s so addictive!

    • September 17, 2011 / 9:11 pm

      Awesome! Now I better get loads of good posts up so I don’t disappoint you 😛 hope to get some more outfit photos up but have to wait for the boyfriend to have time to take the pictures..!

  3. September 22, 2011 / 6:30 am

    Good web site! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!

    • September 22, 2011 / 9:53 am

      Hi! Thanks! Rss feed, email subscription or bloglovin 🙂

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